Will reviews lead you to the truth? well that depends on how many you are willing to read. The truth is usually buried there somewhere. The art of well placed positive reviews has propelled Yelp foreword to be one of the busiest review sites. If you want the truth then you will have to dig through the reviews and find the true ones. A couple of bad reviews are just par for the course. The perfect business has yet to be created so this solidifies Yelp as a good site for a long time. Phil Pustejovsky is lost when it comes to digging into the reviews.